Zanyfem Online Services

RIS Technical Training (Day 7) – Search Engine Optimization (SEO) for MSMEs & Freelancer 

“Success will not last if you do not take care of it.”

– Henry Sy

Have you ever noticed that rectangular bar on your browser? Where you will usually type the URL to a website or basically “ask” “the internet” what you are looking for? That is your search engine. It is a form of artificial intelligence created by developers to answer your queries. Search engines gather or track information from anybody to know their preferences or most sought for information. This is where SEO or search engine optimization comes in.

Search engine optimization basically means how search engines such as Google, Bing or Yahoo (and other search engines for that matter) would track and provide your website’s information and provide it to your target market. Website owners would want to top the ranking on search engines, because it is pretty rare for netizens to surf beyond page 1 or the search results.

SEO Tips for MSMEs & Freelancers

• Know what your problem does your target market have.
• Recommend solutions

Helpful Tools

• keyword.io
• semrush.com
• similarweb.com
• moz.com
• ubersuggest.io
• Google Adwords (keyword planner)

SEO for an E-commerce Site

1. H2 Header w/ product name + secondary keyword
2. Introductory paragraph
3. Bullet point list of features
4. Closing paragraph
5. Product video (include blog if any)

6 CONTENT CREATION SKILLS FOR SOCIAL MEDIA MANAGERS

• Copywriting
• Design
• Photography
• Videography
• Creativity
• Positioning

SOCIAL MEDIA STYLE GUIDE

• Personas
• Branding
• Language
• Images, video formatting
• Attribution
• Hashtags

Social Media Platforms Checklist:

• Is your target persona on this platform?
• Will this fill the need that other accounts can’t?
• Do I have time to build, maintain & monitor it?
• How many post a week?
• Can I scale this account? (grow its following)
• What’s the goal in this platform?
• Why is this platform important?

7 Customer Service Skills for Social Media Managers

1. Desire to solve other’s problems?
2. Strong communication skills?
3. Adaptability
4. Calmness
5. Ability to troubleshoot
6. Knowledge of where to pass complex questions
7. Knowledge of the company / products / services.

These are a few tips shared to RISTT scholars during the 7^th day. More to come.