Zanyfem Online Services

RIS Technical Training (Day 6) – Social Media Marketing Techniques

Half-way thru the Rural Impact Sourcing Technical Training and signs of fatigue are evident in some scholars. But what our trainer reminded us is our reason of being here. We then talked about the following:

 

Social Marketing Goals

1. To get clients (for freelancers)
2. Sales (for MSME)

 

Campaign Goals

• Brand Awareness
• Generate Leads
• Relevance/Credibility
• Sales Conversion
• Loyalty

 

Things to consider:

• How to attract customers
• Are you the best choice
• Urgency for immediate sale
• Convince new prospects to try you
• Recommit customers to being loyal.

 

 

How does your Product / Service Benefit your Customers

• What problems does it take away?
• What’s in it for the buyer?
• How will it make their lives better?

 

Getting to Know your Target / Focus Audience

Consider the following:

• Politics
• Firmographics
• Demographics
• Ethnographis
• Psychographics

 

Be a Fascinating Brand

• Provoke strong & immediate emotional reactions
• Creates advocates
• Becomes “Cultural Shorthand” for a specific set of actions or values
• Incites conversation
• Forces competitors to realign around it
• Tap into (or even causes) Social Revolution

 

Facebook Contest Don’ts

• Require sharing of Facebook page
• Require sharing of posts on timeline
• Require to like a page
• Require participants to tag themselves

Promoting your YouTube Channels

As a freelancer, we were always reminded to provide solutions instead of problems. On the afternoon of our RISTT day 6 training, internet connection was unstable. Our trainer then created a solution – to discuss about our Freelancer’s Profile.

Freelancer Business Models

• Guru Business Model
• Generating income online by offering a niche or expertise then charging on a per project or case to case basis.
• Retail Business Model
• Coming up with package offerings and clients then choose from and of.
• Subscription Business Model
• Client avails either of your guru services or retail package over a period of time.

 

FREELANCER TOOL KIT

• Curriculum Vitae
• Sample Showcase
• List of services offered
• Your brand
• File storage (Google Drive, Dropbox)
• E-mail
• Work deliverable tracking (Trello)
• Customer relationship management (Hubspot)
• Time Tracking
• Payment Accounts (bank account, Paypal, Payoneer, coins.ph)
• Business Registration (BIR registration & get registered on sites like Taxumo)

 

FREELANCE PROFILE

• Headline – includes title, years of experience, specialty.
• What’s your highest value? How is it delivered?
• Qualification (Education, experience, sample work, community or volunteer involvement where you put your skill to practice.)
• Contact (how to reach you) Mobile, Social Media accounts, email
• Services you are offering – How will this help your target market? What problem will it solve?

 

MAKING A PROPOSAL

1. Begin with a warm professional greeting.
2. Make a strong introduction.
3. Showcase your experience.
4. Explain how you will complete the project based on what you know.
5. Ask relevant questions & push for an interview.
6. Don’t submit a long proposal.

 

HOW TO CREATE KILLER PROPOSAL

1. Resist the urge to sell yourself
2. Build rapport
3. Show proof, don’t just talk
4. Be professional & friendly.

 

This is all too real… The freelancing pull is stronger than ever.